By: Social Marketing

Products of Sustainable Livelihood Program participants were featured as possible holiday and all-year-round gifts! Manila Bulletin writer Sol Vanzi shares,

A vocal critic of the government’s conditional cash transfer (CCT) program, I attended the Department of Social Welfare and Development’s (DSWD) Bangon Kabuhayan conference with cynicism. Not even the title of the meet, 'Philippine Business for Inclusive Growth through Harnessing Sustainable Livelihoods,' placated my doubtful mind. My outlook changed after that afternoon’s close encounter with Filipinos from the countryside who are using the CCT allotments to slowly, but steadily remove the veil of poverty from their homes and towns.